ARB - April 14th 2016

April 14, 2016

The Architectural Review Board met in regular session on Thurs, April 14, 2016 at 7:30 p.m. at the Mayfield Village Civic Center Conference Room. Chairman Parker presided.    


Present: Mr. Ed Parker (Chairman), Mr. Carmen Miozzi (Chairman Pro-Tem), Mr. Ivo Tombazzi, and Mrs. MaryAnn Wervey

Absent: Mr. Joshua Klein        

Also Present: Mr. John Marrelli (Building Commissioner) and Ms. Deborah Garbo (Secretary)


Mr. Miozzi, seconded by Mr. Tombazzi made a motion to approve the minutes of March 10, 2016.  


Ayes: Mr. Parker, Mr. Miozzi, Mr. Tombazzi, Mrs. Wervey      

Nays: None              

Motion Carried. Minutes Approved as Written.


  1. Building Signage
    VIP Partners
    Cleveland Center for Integrative Dentistry
    845 SOM Ctr. Rd.


Chairman Parker called the meeting to order. Let’s begin with the one item on our agenda tonight.  

Sam Costiuc with Signarama introduced himself. We’re looking to update the signage on the building across the street from here. Currently there are non-illuminated letters that say Chiropractor. We’re looking to take those down and replace everything with illuminated letters, similar to what you see at the Dealership. They’ll be internally illuminated letters typical of what’s at the shopping center. They’ll be individually mounted which means there won’t be a raceway. There won’t be any additional structure behind it. It’ll be mounted directly to the building. It’ll be LED illuminated. All the colors of the letters will be the same except for the logo. We’re looking to do the main sign ‘Cleveland Center for Integrative Dentistry’ on the larger gable in the front. The ‘Chiropractor’ and soon but at a later date we’ll be doing ‘Health Coach’.

Chairman Parker asked, is Health Coach associated with the Dentistry practice?

Dr. Pastouk replied, yes. It’ll be a service to our patients as far as diet & nutrition.

Mrs. Pastouk states, it also will support the healing for our patients after dental surgeries.

Mr. Marrelli asked, how will you mount these on that vinyl siding above the metal doors, and keep it flat?

Sam Costiuc replied, that’s the challenging part. You’re right, it’s not flat. I have to sit and figure out the best way to do that. Either we provide spacers for the portion that would sit perfectly flat so it would appear flat. If we had to put a backboard, we could, but it would kind of change the look.

Mrs. Wervey asked about previous tenant signage; Marra’s Market.

Mr. Marrelli said, we didn’t let him put one up in there, we kept the letters underneath. I mentioned that to Dr. Pastouk, that there was a request to put signage above the transom before and because of the way the building was approved, it was disallowed. I recall the sign board was supposed to be where any kind of copy was going to go which was under the overhang. Different use now, different owner, different board.

Dr. Pastouk states, I own the practice. We’re in Beachwood & Pepper Pike. It’s extremely important for patients driving to the office to easily identify the location. We’re taking care of patients not only locally, but they come Statewide and International.  

Chairman Parker said, I would have a hard time rejecting it because across the street there’s signage on their gable with a logo. I don’t understand what the restriction was before.

Mr. Marrelli said, I don’t remember. It was something about the Georgian Architecture when the building was built. We went around and around with Mr. Carney about the façade, brick & trim.

Chairman Parker said, the first thing I thought was that the letters should be black, but I understand they’re trying to illuminate them and then I think about what it’s next to, Deacon’s.

Mr. Marrelli agreed. The look has changed across the street.

Mrs. Pastouk said, I drove around the neighborhood. Citizens Bank is green and Deacon’s has multiple colors.

Mr. Miozzi said, I’m not opposed to changing the colors, as long as they’re all the same. Musca Plaza, we got them all uniform.

Mrs. Wervey asked, what does our code say about size & the logo?

Mr. Marrelli replied, we went through the square footage, the size fits. We don’t have anything about logo’s. Our sign code doesn’t address aesthetics.

Chairman Parker asked, would logo be under placard?

Mr. Marrelli replied, it just says sign coverage. Anything that goes up there that’s not part of the building that’s advertising is included in the sq. footage. We allow one sq. foot of coverage per lineal foot of building frontage. They meet the zoning code.

Mr. Miozzi said Orange Leaf Yogurt @ Musca Plaza has a logo on it.

Mr. Marrelli said, they were the only one that requested a logo because that’s their national standard.

Chairman Parker said, I think the sign looks very nice but I don’t want to disrespect anything previous.

Mrs. Pastouk said, we specifically designed the logo to fit.

Mr. Marrelli asked, what is that logo, a tooth?

Mrs. Pastouk replied, it’s an infinity design. For us, it was intentional not to have a tooth because everybody has a tooth.

Mrs. Wervey asked, do you own the building?

Dr. Pastouk replied, yes.

Mrs. Wervey said, we’re not really sure how he’s mounting it. My concern is what happens when they leave.  

Dr. Pastouk said, right now we’re putting about $600,000 of improvements in that building, just inside. We’re not planning on moving. Plus, we moved into the Village.

Mr. Marrelli asked Sam, how are you going to address all the holes in the front façade now that you’ve pulled all the letters off? There’s already holes over the two doors.

Sam Costiuc replied, I’ll look carefully, but I think it’s just the wood fascia. We can patch/paint it. When they renovate, they’ll pull the letters.

Dr. Pastouk said, I saw marks from signage, but I didn’t see any holes. We’re planning on upgrading that whole front façade.

Mrs. Wervey notes, the building is not very old.

Mr. Marrelli concurred. It didn’t weather well. That overhang catches all the dirt. It’s a main street, so a lot of dust gets kicked around, I think it comes up and sticks underneath the overhang. You might be washing it down every so often.

Mrs. Wervey states, my only concern is how we put this in writing in the event they make a change.   

Mr. Marrelli replied, if they’re going to punch holes, which he’s going to all through the siding, if this sign comes down, all that siding has to be replaced.

Dr. Pastouk states, we would replace the siding.

  • Timer

Mr. Marrelli said, you’re going to have this illuminated while you’re in operation. What are your hours? 

Dr. Pastouk replied, all different and some evening hours.

Mr. Marrelli said, our code requires that you shut the sign off either by 11:00 pm or within an hour after you leave.

Sam Costiuc said, we’ll put it on a timer.

  • Back of Building Signage

Mrs. Wervey said, there used to be signage on the back. No more?

Dr. Pastouk replied, that’s something we need to talk about. There will be two businesses. We just need to identify doors.

Mr. Marrelli notes that the Chiropractor has copy on his glass and you need to identify your main entry back there. Are you going to put something in the glass?

Dr. Pastouk replied, we haven’t made a decision. We need to hear from you.

Mr. Marrelli said, you can do all you want in the glass.

Dr. Pastouk asked, and on the building transom?

Mr. Marrelli replied, we normally don’t have signs in the back. But that’s your entrance. There’s not a lot of room to put anything there, it’s a board. Maybe you’ll just want to use initials over the door to identify.

  • Ground Signage

Chairman Parker asked about the address number. 

Mr. Marrelli replied, right now it’s on the ground signage. Will you be redoing that ground sign?

Dr. Pastouk replied, yes.

Mr. Marrelli said, you’ll have to come back for that. It might not be a bad idea to put the numbers on the back.

Mrs. Pastouk asked, do we need to remove the ground sign that’s there now until we decide what we’re doing with it?

Mr. Marrelli replied, you don’t have to, but you have somebody else’s name on it. If you take it down, there won’t be an address. You still want to identify the building.

Sam Costiuc suggested covering it temporarily with white.

  • Mounting Letters

Mr. Marrelli said, we don’t know how he’s going to mount the letters on the siding.

Sam Costiuc said the letters are pin mounted with 3 & 4” threaded studs. They’ll be spaced out so they might stand off slightly from the face. They’ll be relatively flush mounted.

Mr. Marrelli asked, do the letters have backs on them?

Sam Costiuc replied yes, unless they’re reverse illuminated.

Mr. Marrelli said, so if they’re sticking out and you walk up to it, you’re not going to see it exposed?

Sam Costiuc replied, you probably won’t even tell that they’re sticking out.

Mr. Miozzi asked, does the wiring go through the mounting stud?

Sam Costiuc replied, the wiring will probably go through a sleeve through the studs.

Chairman Parker asked, is this like low voltage wiring, 12 volts?

Mr. Marrelli said, these are like tiny little phone wires.

Sam Costiuc replied, yes.

Mr. Marrelli asked, where do you mount the disconnect for this?

Sam Costiuc replied, on the inside.

Mr. Marrelli asked, to service it, you have to get into the building? Usually they’re on the outside.

Sam Costiuc said, if it’s on a raceway, you can put one on the outside. But if they’re individually mounted you can’t.

Mr. Marrelli said, the National Electric Code says you’re supposed to have weatherproof disconnect for this stuff.

Chairman Parker asked, wouldn’t it be weatherproof if it’s inside?

Mr. Marrelli replied, yes. But it supposed to be where you don’t have to run in & out of the building to see if it’s off.

Mr. Miozzi asked, could you mount an exterior box in the soffit?

Mr. Marrelli replied, you could.

Chairman Parker said, the fact that it’s low voltage, it might not apply.

Mr. Marrelli said, might not. I’ll look it up.  

Sam Costiuc said, for individual mounted letters, we never put a disconnect. Anything that has a cabinet will have one.

Mr. Marrelli asked, will that be above the false ceiling in the front?

Sam Costiuc replied, we haven’t surveyed that yet. We had a quick turn-around to make this meeting. Obviously we have somewhat of a cabinet in the logo. If we could put one on there, it would control the whole sign.

Mr. Marrelli said, or you could put one under the underhang. Even if you cut the siding out and put a box up there. You’re supposed to have a switch inside of the sign to turn it off for maintenance and servicing only. If a couple letters go out, you need to be able to shut it off so you could work on it and then turn it back on, where you could be outside turning it off & on and see that it’s on or not.

Sam Costiuc said, in this case since all the transformers are on the inside, we really only have the LED’s on the outside which are very low voltage.

Mr. Marrelli will look into the Electrical Code. The jurisdiction could stop right at the transformer and then low voltage after that.

Sam Costiuc said, if they have a designated line to the circuit, they could just turn it off there.

Mrs. Wervey asked, why would you not want to put the letters on a raceway? Out of curiosity, what are the advantages & disadvantages?

Sam Costiuc replied, aesthetically letters look a lot better if they stand alone.  A raceway spaces the letters off of the wall and adds another element there. You tend not to want to use a raceway unless you have to. When you have to is when you don’t have full access behind the wall where you could wire the letters or when the landlord doesn’t want the holes associated with the letters.

Mr. Marrelli asked, do you have any concerns about them catching dirt? You can see the building gets dirty from the street. These are going to be sitting up there off the wall 5 inches. When it rains, is it going to streak down the front? 

Mrs. Pastouk said, it’s to our advantage to have it nice looking.

Mr. Miozzi explains. What John is saying is, what happens is dirt sits on top of the letters, then it rains, then it drips down the siding. You’ll just want to do some power washing up there.

Sam Costiuc said, I think any sign at that point, even the dimensional letters would do the same.


Mr. Miozzi, seconded by Mrs. Wervey made a motion to approve the proposed Building Signage for 845 SOM Center Rd. as submitted.     


Ayes: Mr. Parker, Mr. Miozzi, Mr. Tombazzi, Mrs. Wervey      

Nays: None                                      

Motion Carried. Drawings Approved.


There being no further business, Chairman Parker, seconded by Mr. Miozzi made a motion to adjourn the meeting.


Ayes: All                             

Nays: None                          

Motion Carried. Meeting adjourned at 8:00 p.m.