ARB - January 10 2013

ARCHITECTURAL REVIEW BOARD
MEETING MINUTES
Mayfield
Village
Jan 10, 2013

The Architectural Review Board met in regular session on Thurs, Jan 10, 2013 at 7:30 p.m. at the Mayfield Village Civic Center, Main Conf Room. Chairman Dinardo presided.

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Present:

Mr. Ron Dinardo, Chairman
Mr. Joshua Klein, Chairman Pro-Tem
Mr. Ivo Tombazzi
Mrs. Mary Ann Wervey
Mr. Carmen Miozzi

Also Present:

Mr. John Marrelli, Building Commissioner
Ms. Deborah Garbo, Secretary
Mr. Ted Esborn, Economic Development Director

CONSIDERATION OF MEETING MINUTES: Oct 25, 2012

Mr. Miozzi, seconded by Mr. Klein made a motion to approve the minutes of Oct 25, 2012.

ROLL CALL

Ayes:    All                  
Nays:   None                 
Motion Carried. Minutes Approved As Written.

Organizational 2013:


ELECTION OF CHAIRMAN

Chairman Dinardo opened the nomination for 2013 Chairman of the Architectural Review Board. 

Mrs. Wervey, seconded by Mr. Klein made the motion to nominate Ron Dinardo. 

There being no objections, the nominations were closed. 

Chairman Dinardo asked if there was any discussion. There was none.

Chairman asked for a Roll Call on the nomination.

ROLL CALL:

Ayes:    Mr. Dinardo, Mr. Klein, Mr. Tombazzi, Mrs. Wervey, Mr. Miozzi
Nays:    None
Motion Carried. Ron Dinardo to serve as 2013 Chairman.

ELECTION OF CHAIRMAN PRO-TEM

Chairman Dinardo opened the nomination for 2013 Chairman Pro-Tem of the Architectural Review Board.

Mrs. Wervey, seconded by Mr. Miozzi made the motion to nominate Joshua Klein. 

There being no objections, the nominations were closed.

Chairman Dinardo asked if there was any discussion. There was none.

Chairman asked for a Roll Call on the nomination.

ROLL CALL:

Ayes:    Mr. Dinardo, Mr. Klein, Mr. Tombazzi, Mrs. Wervey, Mr. Miozzi  
Nays:    None                                       
Motion Carried. Joshua Klein to serve as 2013 Chairman Pro-Tem.

ELECTION OF SECRETARY

Chairman Dinardo opened the nomination for 2013 Secretary of the Architectural Review Board.

Mrs. Wervey, seconded by Mr. Klein made the motion to nominate Deborah Garbo.

There being no objections, the nominations were closed.

Chairman Dinardo asked if there was any discussion. There was none.

Chairman asked for a Roll Call on the nomination.

ROLL CALL:

Ayes:    Mr. Dinardo, Mr. Klein, Mr. Tombazzi, Mrs. Wervey, Mr. Miozzi
Nays:    None                                       
Motion Carried. Deborah Garbo to serve as 2013 Secretary.

Proposal:

  1. Building Signage
    Sign-A-Rama
    731 Beta Dr. Unit C
    Panzica Realty Company

Open Portion:

Chairman Dinardo states we have one item on the agenda tonight for building signage at 731 Beta Drive. Representative will explain proposal.

Sam Costiuc, Owner Sign-A-Rama introduced himself. We’re currently on Mayfield Rd. We’re not much of a retail place, so we don’t want to continue on Mayfield Rd. We need more warehouse facilities. We’re mostly a manufacturing company. We’re looking in this area to stay local to our customer base as best we can. Beta fits the bill. We like the location, building, and the space. We have corporate requirements however as to the presence we need to have in the community. We have certain limitations on signage as well. We need to have suitable signage for a sign company. I’d say 90% of our business is business to business and 10% consumer. On average we get maybe 2– 5 people walking in a day, maybe less. Most people find us, come in to see samples or place an order. We don’t have anything off the shelf.

Chairman Dinardo asked John if the size of the sign meets requirements.

Mr. Marrelli asked how wide the space is. 

Sam Costiuc replied 24 ft, so the sign should be 24 sq. ft. 

Mr. Marrelli said correct because you’re allowed one (1) sq ft to one (1) lineal ft on the ground. Question if sign is to scale. Sam states it should be to scale. 

Chairman Dinardo asked what else is on the front of this building. 

Mr. Marrelli replied nothing. This will be the 1st sign on this building in 40 years. The pool guy is next door. He wasn’t allowed a sign because he’s not supposed to be doing retail. So the Commission said he doesn’t need a sign if he’s not doing retail. The tenants name has always gone on the glass doors. I can’t speak for Panzica. Not sure why they’re allowing this now. Be advised this will be the first of many signs on this building after this. This will start a trend.

Mr. Miozzi asked about a color theme. 

Mr. Marrelli said there isn’t one. 

Chairman Dinardo asked the length of the building. 

Mr. Marrelli replied 220’ long with 3 tenants. There’re 2 more buildings behind these. This was an office park, professional services. They’re starting to rent to more service oriented people that need foot traffic too. For example the pool guy has a showroom, sells off the internet and does get some walk-in traffic. The pool guy will be the next sign, so I hope he likes red & white (colors presented tonight). Our code says signage has to be uniform, so you’re setting the tone here. 

Sam Costiuc notes that Panzica’s color’s red so I don’t think they’ll object.

Chairman Dinardo said you’ll be setting precedence. Does Nova Care on the north side have walk-in traffic?

Mr. Marrelli said they’re a rehab place. Their name is on the monument sign in front.

Chairman Dinardo asked Sam if he’ll be requesting his name on the monument sign as well.

Sam Costiuc not sure if Panzica will give him one. We may need one at some point. 

Mr. Miozzi asked if this space has to get rezoned from office.

Mr. Marrelli replied he has to get a Conditional Use Permit from Planning Commission to do any retail. It won’t get rezoned, it’ll kind of evolve into that over time. 

Mrs. Wervey asked what the code allows today.

Mr. Marrelli replied that the sign he’s asking for is allowed. The landlord has just never done it before.

Mrs. Wervey said if this is allowed, then the only thing you’re looking for from us is the design.

Mr. Marrelli said correct.

Chairman Dinardo notes height is from the bottom at 15’, height of sign face is at 32” and top at 18’ almost.

Mrs. Wervey asked what else the code says.

Mr. Marrelli replied the footage is 1 ft sq per 1 ft lineal on the ground. You have 220 ft of frontage on this building, so you can have 220 sq ft of signage on this building.  

Sam Costiuc said we do this all the time. We knew it was 1 sq. ft for every lineal foot. We’re trying to achieve the 24 sq. ft.

Mrs. Wervey asked what code says about style. 

Mr. Marrelli replied it just says uniform, nothing about color, style or design.

Mr. Klein asked if the height shouldn’t be centered.  

Sam Costiuc said if you look at the property, there’s a big mounding in front.

Mr. Klein brings this up in case the pool guy should want his sign square instead of rectangular. 

Mrs. Wervey asked what would be an appropriate look for this type of development.

Mr. Marrelli said there are 3 buildings here and they only have signage on the glass door.

Chairman Dinardo asked Sam how much sq footage he’s taking.

Sam Costiuc replied about 2500 sq. ft total space. We currently we have 4 employees.

Mr. Marrelli asked if the stars on the sign are a corporate logo.

Sam Costiuc replied yes. We unfortunately can’t change that.

Chairman Dinardo said we have a vacant space here that Panzica’s trying to fill. Anybody that comes in here will have a similar use.

Mr. Marrelli comments these spaces are all divisible. This used to be all one big space, one tenant 9,000 sq. ft. 

Chairman Dinardo said times are changing and we have to look at those changing times. I’d rather have somebody filled into this building as opposed to being vacant.

Mr. Marrelli said that’s what you & Planning Commission have to look at. When you drive down the street, is Beta Dr. going to look like an Office Park or Retail Center now? I don’t know. There’re 3 buildings; Caputo’s, this building & the Geis building that are all multi-tenant.  

Ted Esborn said also Panzica’s Tech Park building that’s closer to Wilson Mills. QED has a sign and First Energy.

Mr. Marrelli said I think the multi-tenant buildings are the ones we’re going to have an issue with keeping control over the look vs. the one tenant building like First Energy.

Mr. Klein said somebody’s got to set the precedence. 

Mr. Marrelli said up until now the landlords held tight with no signs on the building.

Ted Esborn said for what it’s worth, Panzica through their representative Nancy Ferrante has made it clear to me that she’s aware this is a precedence setting case. She’s getting more and more interest from companies that would want building signage such as this. I went through old minutes of ARB and P & Z and minutes that discussed the construction of this building and this property and I didn’t find anything about restrictions on signage. Nancy’s not completely sure why it hasn’t happened until now either. She’s at a point with the kinds of tenants she’s getting that she’s saying we have to approach this.

  • Master Sign Program – Panzica Properties

 

Mrs. Wervey suggests asking Panzica to come up with a “Master Sign Program” for their Industrial Park. They then could have a cohesive sign program for existing & future tenants.

Mr. Klein said if we approve this, they have to keep it uniform.

Mr. Marrelli said you need to put that in the record. Now everybody has to maintain that height and stay uniform with those colors.  

Chairman Dinardo asked, but is that acceptable to the building owner?  

Mr. Marrelli said Panzica’s representative should be here.

Chairman Dinardo suggests we table the vote tonight. The more I think about what MaryAnn said, she’s correct. We need to have an idea of what they’re doing with all 3 buildings. We meet in two weeks on Jan 24th. Two more weeks would be sufficient to get Panzica to come up with a sign proposal. I think we need the building owner’s representative at the next meeting. This will affect their existing and future tenants. Sam, will that mess up your timetable? I know you’re scheduled for Planning Commission Jan 17th. I feel uncomfortable without the building owner here.

Sam Costiuc said that’s fine.

Chairman Dinardo said if this happens to be the precedence, so be it. We’ll follow that. At least everybody will be on the same page for the next applicant.

Mrs. Wervey said then we’ll evaluate this. I’m not sure we’re going to follow this 100%.  

Ted Esborn said Sam, I believe in your case there’s some urgency to sign approval because of corporate requirements. The way I interpret Sam’s situation is that without sign approval, there’s no deal.

Sam Costiuc confirmed that’s correct. 

Chairman Dinardo said he needs us and he needs his Conditional Use Permit from P & Z. We’ll have an answer for you on the evening of the 24th.

Ted Esborn making sure everybody understands that.

Sam Costiuc said that shouldn’t be a problem. I think that’s why the owner hadn’t gotten involved yet. We like the space, however we need X, Y, Z. The biggest thing was the sign to meet our corporate requirements and also be viable for our type of business.

Chairman Dinardo asked if this sign is at the Mayfield Hts location now.

Sam Costiuc replied it is not. We have blue channel letters. The same type of thing “This is what was there and you have to match what was there”. Our colors are red but we had to match the blue. If you guys wanted to change the colors, I’d have to run it by corporate. Generally for signage, red is more visible.

Board agrees.

DECISION TABLED

NOTE: Applicant to return with Building Owner Representative and “Master Sign Plan” on Thurs, Jan 24th @ 7:30 p.m.

Ted Esborn said four properties, moving south to north, Panzica owns 1 & 3. If we have Panzica put together a scheme, keep in mind there are other owners.

Mr. Klein said when we talk about continuity, it’s not for the street, it’s for these properties.

Mr. Marrelli said if we end up with a monument sign for the 12 tenants on this property, at least you have something for the next guy that comes in. Sam, what would your corporate say if you said you’re allowed to put a sign in the yard but not on the building?

Sam Costiuc replied it wouldn’t get approved nor do I think I’d lean towards that myself. We need exposure even though we’re not traditional retail. We’re off the beaten path. If they’re coming down into the complex, we want to make it as easy as possible for the customer.

Chairman reminds Sam to return for the next ARB meeting in 2 weeks, Jan 24th. Applicant leaves the meeting @ 8:00 p.m.

Discussion Ensued by the Board following Applicants Departure

Mr. Marrelli said I think what’s happening is the landlords are getting a lot of interest from these small operations. My prediction for the next 5 years is your going to see all small businesses on that whole east side of the street. I don’t know if the street is set up for that kind of traffic. 

Chairman Dinardo said we have to consider that the sign is allowed. Our job is to make sure there’s some uniformity to it.

Mr. Klein questions if we really want the dark red color proposed tonight, vs. a black & white.

Mr. Marrelli thinks the red w/stars has kind of a circus look to it.

Mrs. Wervey said he has to ask for this, it’s corporate policy. Doesn’t mean you have to give it to him.

Mr. Marrelli said if you put black channel letters on this building that said Sign-A-Rama, it would be clean & neat.  

Chairman said we have to be very careful. You have a huge face of façade that you have to put a sign on. I’m worried about the huge area of brick wall.

Mr. Miozzi thinks the sign should be in a better looking framed box, a frame with 4 or 5 inches around the side.

Mrs. Wervey said this is absolutely the cheapest way to go.

Chairman said in order to be successful the signage needs to be there.

Mr. Marrelli said I think we need to come to grips with the fact that if the landlords are going to rent to these kinds of tenants, that’s what we have to work with. 

Ted Esborn said I think it’ll be clear to Panzica if this is approved, starting with the pool company, it’ll have to conform to this one.

Mr. Marrelli said realize people driving by will see this. Not knowing what goes on there, they’ll pull in. Like when you see a ‘Garage Sale’ or ‘For Sale’ sign. People will be attracted to this.

Mr. Miozzi said with this 24 sq ft thing, whose to say the next guys not going to want a 4’ wide x 6’ tall? 

Mr. Klein agrees. With the height being centered, it’s o.k. to go above the mid point with a rectangle, but you can’t have a square centered above the mid point.

Chairman Dinardo recommends everyone visit the site and take a look at the brick to see where we should set the parameters. I advise Ted to contact the applicant, have him come in with some alternate solutions and the frame having a little more detail to it, maybe 2 or 3 inches on the side, something with a little better box.  

Mr. Klein said we could say that all signs will be at 32” of height and you can use the width based on your sq. ft allowed, so we don’t get the fat, skinny & diagonal ones.

Mr. Marrelli said they’ll say that’s not what your code says.

Mr. Klein said but that’s what we’re defining as uniform for the building.

Mr. Marrelli said the message to the owner is if you’re going to start putting signs on the fronts of these buildings, you have to stay within certain parameters to get uniformity across; colors, spacing, sizing, height, copy.

Mrs. Wervey suggests everyone visit Alpha Park in Highland Hts as well.

ADJOURNMENT

There being no further business, Mr. Klein, seconded by Mr. Miozzi made a motion to adjourn the meeting.

ROLL CALL

Ayes:    All            Motion Carried.
Nays:    None        Meeting adjourned at 8:15 p.m.